The Dealz Story

By following a simple pricing strategy, Dealz aims to bring great value to the Republic of Ireland. Having launched with 2 stores in Blanchardstown and Portlaoise, Dealz has expanded considerably with over 60 stores now open and we are still growing! The majority of our products are €1.50, with special promotions at key price points such as €1, €1.50 and 2 for €1.50, offering Amazing Value to customers!

Amazing Value every day!

The team at Dealz are working hard to bring you amazing value products every day, some of which are sourced from local suppliers in the Republic of Ireland.

Every week, millions of savvy customers enjoy the fun and exciting shopping experience of Dealz in our store in the Republic of Ireland.

Our quality, variety and inflation busting style offer irresistible value on each visit, enabling customers to benefit from its famous ‘amazing value’ proposition.


The chosen charity of the year for Dealz is Make-A-Wish®. Make-A-Wish Ireland has one simple aim – to grant the wishes of children aged between 3 and 17 years living with a life-threatening medical condition in order to enrich the human experience with hope, strength and joy. Since its inception in 1992, Make-A-Wish has granted wishes for over 1,700 brave children in Ireland.

A wish granted is true magic for the child, providing respite from their normal routines of hospitals, doctors and treatment.  We believe a wish can have a lasting impact on a child’s life. A wish involves the whole family and can create moments of joy – and memories that last a life-time

Our History

Poundland announced its expansion into the Republic of Ireland in August 2011. Poundland had been planning a move into Europe and chose the Republic Of Ireland as the first country to benefit from its famous ‘amazing value’ proposition.

A simple concept

The Dealz retailing concept is simple. We offer a wide range of products, including many well-known brands, and local Irish brands for €1.50. In addition, there are a number of special promotions at key price points such as €1 and 2 for €1.50.

The first 2 stores were opened in Blanchardstown and Portlaoise in September 2011. The competitively priced, breadth and depth of range, top brands, as well as local Irish products have been extremely well received by customers.

Building a future

Six stores were opened in the Republic of Ireland by the end of March 2012, bringing over 200 new jobs to the Irish economy and a total of over €2m in capital investment. Dealz has expanded considerably with over 60 stores now open and we are still growing!

Experience, sound systems and customer focus

It is undoubtedly the efficiency of our management systems, a wealth of buying and selling experience and a flair for recognising the needs of the customer which places the company ahead of other retailers in the sector. It is those same characteristics that guarantee Dealz a major role in the future of modern retailing.


We have some amazing career choices. Opportunities to grow your career with us, show off your skills, your passion for retail and customer service and join a business that can give you the real chance to progress.


With so many Stores, so many opportunities to show off your retailing and customer service skills – no other retailer can offer you such scope to demonstrate your teamwork, passion for customer service and fast-paced retail. Our store hierarchy is deliberately flat. We actively promote wherever we can from within. The typical Store comprising:


The stock doesn’t stay on the shelves long! So we’re constantly replenishing our stores with all our latest offers and seasonal goodies. We have a warehouse and distribution network the envy of any retailer, huge storage facilities with a full complement of warehouse teams, plus a considerable fleet of HGV’s and drivers.

Our distribution centres are based in the UK, delivering across all of Ireland.

customer support centre

Based in the West Midlands – UK with many of our roles based regionally. That’s why we call it our Support Centre. Here you’ll find a full complement of support teams, responsible for every aspect of running one of Irelands favourite retailers.

Here is an example of our store managers

receiving some of our fantastic rewards

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putting the

passion into fashion…

Pep&Co is one of the fastest growing fashion and retail brands. Having opened our first stores in 2015 we now have around 300 Shop in shop departments within our Sister company Poundland & Dealz. Being in collaboration with Poundland & Dealz has unlocked even more opportunities, closer associations with the group businesses and expansion.

welcome to watford

Our Head Office in Watford is where great ideas are born! It is here that we have a vibrant and can-do team, who specializes in the clothing area of our business. We have expertise in sourcing, buying, design, merchandising and quality, assuring that our product is on point and on trend. This passionate and dynamic team strive to provide our customers; the best service, best fashion and best prices. We work closely with our colleagues in store and our Sister company Poundland & Dealz to help drive the success of the business.

Working at our Head Office is an exciting chance to be at the centre of a fast paced company who value individual ideas and encourage everyone to get stuck in and work together to make Pep&Co a success.


We expect 100% from our team and they can expect nothing less in return! We value everyone and have a highly competitive package that recognizes the hard work our teams put in.

We offer our specialized teams:

Attractive salaries, Sales related and KPI bonus schemes, generous employee discounts in our own and other group companies, 29 days Annual holiday (including Bank Holidays) (retail)

and 33 days (including Bank Holidays) for Head Office

My Staff shop providing generous discounts (High street stores, restaurants, cinemas, flights etc)

Access to the Retail Trust ERP scheme

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Our values are at the heart of our business, regardless of where you work. You will be expected to live and breathe the values every day.

We Put Customers First

Customers are our business; we always work hard to make them happy. When they and their families’ smile, we smile with them. So go on, give it a go... play your part in making their shopping experience the best in town!

Treat Every Euro As Your Own

We’re passionate about saving money! We keep costs low to create amazing value for our customers. We’re savvy investors and spend wisely, making sure that our money works hard and gives a great return- you know what they say, look after the euros and the euros look after themselves.

Keep It Simple

Our business operates at warp speed so we have to keep things simple. We’re always improving what we do and growing without complicating things; we don’t want anything getting in the way of us doing our job. If you can see a better way, then shout about it and make it happen.

Recognise and Celebrate Success

Big stuff certainly counts, we love hearing about record numbers and our new store openings. Tip top displays, great customer service or going that extra mile to support a colleague all deserve celebration. So, let’s say it loud and say it proud, well done!

Respect Each Other

R.E.S.P.E.C.T, find out what it means to me... Aretha sang about it and we live it. Respect is like a mirror if you give it, you get it, so always treat people as you want to be treated – communicate, share, lead, involve. We are pretty down to earth with open doors and no politics, it just gets in the way.

Individual Responsibility, Team Delivery

We all work hard to reach our individual goals but we are one big team- you have great colleagues around you to help and support. Individually we’re strong, as a collective we’re unbeatable, achieving the impossible every day. So remember, ask for help when you need it and pull together.

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amazing value. amazing people.



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we’ve a career near you

There’s a huge variety of roles here at Dealz. From our stores across the UK and Ireland to our support centre and warehouses, we know it’s our people who make the difference and that are why we’re passionate about Dealz and delivering amazing value to our customers, we’ll support you to build your career progression plan and create amazing opportunities for yourself.

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rewards, benefits

& development

We expect 100% from our team and they can expect nothing less in return! We value everyone and have a highly competitive package that recognises the hard work our teams put in. We offer our respected teams: Competitive salary/hourly rates, Bonus, Discounts and much more

training and development

Having the right skills to do the job properly is important, but having the right attitude is key. That’s why we have great opportunities to train and develop both on the job, in classroom sessions and via e-learning. We want our teams to feel they can face every situation with a positive and skilful approach. Whether it’s a customer query in-store or working in the warehouse, empowerment and capability are central to our ways of working.

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Barry Green

Store Manager

After graduating with a degree in Quantity Surveying, Barry urgently needed funds to see him through a summer of endless job applications.

Barry joined Dealz in the summer of 2011 as a Sales Colleague in Letterkenny. Whilst working in the position, it’s safe to say, Barry caught the ‘retail bug’. He quickly progressed from Duty Manager to Assistant Manager then on to Store Manager, opening his own store. 

His Dealz store, located in Sligo lead to opening his first store in Letterkenny, successfully providing support across the area for both Dealz and Poundland Stores. Barry is also enrolled in our Area Manager Development Programme, providing support and training to him along the way.

Barry is now settled in his Letterkenny store, married with two new babies and hasn’t looked back since.

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James Buckley

Store Manager

After starting his career in retail with 1Euro50, a Dealz competitor, which Poundland & Dealz soon acquired. James Buckley progressed to the position of Duty Manager and under the new ownership, has seen his career flourish.

Upon deciding to relocate to Cork, he was successfully appointed Assistant Manager. James has now progressed to Store Manager in Cork’s flagship store.

James’s success and achievement within this role has been recognised and we are proud to have presented him with the ‘Store Manager of the Year Award’ at our recent Annual National Conference in Liverpool.

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Aaron Walker

Regional Profit Protection Manager

In August 2009, Aaron joined the Poundland team in Northern Ireland. Aaron loves that every day within the role is different, he thrives on the mix of challenge and fun the job can bring.

Throughout his journey, Aaron has held a Training Manager role, helped promote and support the launch of Dealz ROI and is currently thriving as our Regional Profit Protection Manager for Ireland.

Not only does Aaron appreciate the guidance and mentorship from his colleagues, that has led him to this point, he loves his career with Dealz.

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Hazel Watters

Assistant Manager

Working as an Assistant Manager within our Dealz Blanchardstown team, has allowed Hazel the support she needed to study for a career in Teaching.

Spending time in a management position, in our highest turnover store in Ireland, Hazel has experienced; Director visits, Media exposure and been given opportunities to develop her natural leadership skills.

Hazel is an asset to the business and her involvement in the company is appreciated. We only hope she makes the decision to continue a career in retail, our support is with her 100%.

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I love working for Poundland as it’s a down to earth organisation with good values and a great team of people that care about the business. Everyone gets a voice and you are given a good level of autonomy and encouragement to do your job. My team and I have made many changes to help us deliver a better output and our business has supported our ideas and expertise along the way.

I have worked here for just short of 4 years and have grown in my role giving me more breadth and responsibility. I have also had the opportunity to develop others in my team and have several colleagues that I have helped progress further within our business which is something I’m proud of.

Being a value led retailer it’s important to keep our costs to do business down and my team and I are challenged with delivering good quality work at good value prices. This can be a challenge on a large multi-site estate but one my team and I embrace. I think having fun and working together to common goals is important and something we encourage across our business.

I’d recommend Poundland as a good place to work if you are looking for a challenge and being part of a team that works hard and works together.

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